The Rise of RuPay: Disrupting the Online Transaction Landscape and Challenging Visa & Mastercard Dominance In the ever-evolving world of online transactions, a quiet yet substantial revolution has been unfolding. RuPay, the indigenous payment network of India, has been steadily gaining ground and challenging the established dominance of global giants like Visa and Mastercard. This transformation is not just confined to the Indian subcontinent but reverberates across international markets, reshaping the way we perceive and engage in digital financial transactions. The Genesis of RuPay: Fostering National Identity RuPay was conceptualized by the National Payments Corporation of India (NPCI) as part of its vision to foster a self-reliant digital ecosystem and reduce dependence on foreign payment networks. Launched in 2012, RuPay aimed not only to provide a cost-effective alternative to Visa and Mastercard but also to resonate with the sense of national pride. This aspect of indig...